Tag: logo design

Why research is vital in Graphic design

A lot of people think that graphic designers head straight to a computer when starting a new design. However this is not the case. To create a great design we must first have a great idea, but to get that idea there must be research and brainstorming first (and also a lot of doodling). Here is the first stage of a branding project that we did –


As you can see its important to get as much information (visually) together before beginning designing. Ideas don’t come out of thin air (unless you are having a very lucky day), so getting research together helps you define key aspects for a graphic design project. You need information like – Who are the target market? Who are the competitors? What is the industry like as a whole? Research and development can sometimes be the most time consuming part of a project, however without this vital stage of the design process you would be left with not a lot of inspiration. By carrying out in depth research on for your project (whether its a branding project, print project, campaign or a digital design) you and your client will reap the rewards of the time spent on it.




Having a creative job has its ups and downs and like with any job some days being a designer is stressful, however the fun of getting to design far outweighs any negatives. So much so that I wanted to write my next article about it and why I love the creative process. This will also give any clients a good understanding of what happens before we present our designs/ideas.

The creative process for me is a series of steps that is repeated every time I am about to create something new for a client – or as a personal project. And it always starts with research!


This obviously starts at the initial client meeting. Here I ask questions like – What kind of message/client/brand/product is this and what are you trying to communicate? Who is the target audience? Are they interested, or is it a “hard sell”? What are we trying to tell the audience? Is there a clear message? Who are the competitors?

The next step in the research process is to look for inspiration – what relates to the design style that the client wants. Does it make sense? By the end of the research stage I hope to have notes, images, thoughts in my head or even combination of these. This is the part of the process that’s crucial, without research you are setting yourself up for failure.


The next stage is brainstorming ideas. Sketching them out and seeing if they work as designs, do they have potential for development? The more ideas you come up with the better the project will be. Never go with your first idea you might come back to it at a later stage, but you also might miss a gem if you stop before you have even started. There should be as much variation as possible between different possible solutions to allow for future refinement of ideas.


Once I have a few ideas I then develop them to make them better, there is always things you can do to a idea/design to make it better. Also by leaving each piece just slightly unfinished, I can ensure that the development of the design will continue once I have presented the design to a client and beyond these initial comps.


Refining my ideas always happens after the client has been presented with the initial design. Here I take what my client likes and refine until we have the finished piece of work.

As you can see there is a lot more to the design process than most people think. However it doesn’t just stop there either. I often find myself switching between each stage, so when I am in the development stage I could also still be researching. This is what I love about the design process, you never really know where your ideas will take you.


Why Design is Important in Business

When you are a business owner, there are many things to think about that could be a cause of concerns. So much so that you might be tempted to ignore the need for graphic design services. However, graphic design (that is well done) is an important factor when establishing and maintaining a successful business. Below is 4 reasons why.

Brand Recognition

Your Businesses brand identity starts with a great logo but also expands to other aspect of your company. The logo design needs to target your audience whilst being not only functional but attractive, and professional as well. To obtain this you need excellent graphic design to forge that kind of connection between your target audience and your business.

Your Business will look Professional

When it comes to wowing potential clients you want your businesses to make a great first impression. Your branding only has a fraction of a second to make a great first impression. If your graphic design looks cheap this will cast an unfavourable light on your business, whilst giving the impression that your company cannot afford a professional designer.


To put it simply bad graphic design can and will be very expensive in the long run. By using cheap design, you could end up with a poor quality product that is not ready for print or for the Internet. This will result in you ending up spending even more money on a new design. The amount of clients that come to me after using cheap designers to put things right is ridiculously high. Your best bet – just use a professional designer from the start, you’ll save a lot of money in the long run.


Graphic design extends beyond your logo and website. Graphic design produces a visual aid that will help you communicate your ideas, this is otherwise known as visual communication – an image which transmit ideas that cannot be expressed with words alone.

If you have questions or need help with your graphic design drop me an email athello@uttercreatives.co.uk or visit my website here.

Cheap Branding and your Business

Why a cheap logo designer could have a negative investment on your business.When it comes to designing your brand, it is crucial that you invest the right amount of time and effort into finding a high quality designer.

Logo designers charge depending on the time they spend on your brand identity. Many cheap UK logo designers who offer this service at a low cost might not spend the required time for research and development. Furthermore, they may not spend further time for revisions until you are satisfied.

This could ultimately, leave you with a sub-standard logo that may have used royalty-free clipart imagery that may only last you for a year or so.

The bottom line is that no matter how little or how high you spend on your logo design, you ultimately get what you pay for. I design logos for businesses for if you need help please get in touch.


If you have questions or need help with your graphic design drop me an email at hello@uttercreatives.co.uk or visit our site uttercreatives.co.uk