Tag: Branding and Social Media

Utter Creatives sponsors Unique Kidz & Co

In 2009, Denise Armer and Jane Halpin faced the same issue: both were mothers of a child with a disability, left unable to find suitable day-care. Thus, they decided to take matters into their own hands – by founding Unique Kidz and Co. Since then, the small project has grown into a reputable charity, today offering childcare, holiday-clubs, weekend trips and many other activities to over 130 children with unique abilities.

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Now, Utter Creatives is supporting these efforts as a corporate sponsor, helping Unique Kidz and Co with their branding and design work. For Dee Darcy, director of Utter Creatives, the work of the charity was close to her heart: Dee’s nephew, whom was diagnosed with autism, attended some of the support groups in their early days. Learning first hand about how much the charity helped him and other children, how it allowed them to partake in everyday social activities, that had previously been unimaginable, is what convinced her get involved:
“Seeing the impact, Unique Kidz and Co. has had on my nephew and other children, I knew that I wanted to help – and luckily, my experience with design and branding were a perfect match for the needs of Unique Kidz and Co.”

Marketing and branding are often an overlooked area within the charitable sector due to the costs involved, especially on a local level. When reaching out to their audience, it is essential to outline mission, values and professionalism of the work. Whether measured by public recognition or access rates, there is a host of advantages if charities have help with their brand image. In this spirit, Utter Creatives is aiming to improve the general overall look of Unique Kidz and Co. By modernising the existing graphics, yet keeping their playful, colourful and youthful appeal, the hope is to represent the charities caring, professional and lively sides in every element of the visual communication. This way, Utter Creatives hopes to have a real impact on the charity and its beneficiaries.

Branding and Social Media

Social media is powering people in ways many have never imagined. Its now a critical tool for many businesses, not just for creating sales and attracting new customers, but also spreading brand awareness. Because of this it is vital that your branding is consistent and flows right through all your Social media platforms. Here are some top tips to help with branding in Social Media.

1) Ensure you have a consistent colour palette.

This goes without saying, if you look at the colours of any well known brand, you’ll see that they use the same colour scheme throughout everything they do. In their logo, in their text, their images, their Social media banners. When it comes to branding using the same colour scheme over and over again will help consumers become familiar with your brand identity.

Depending on how you want to be seen as a business, the colours you choose should reflect what your brand stands for. If you have a youthful brand, you might like to use bright colours. On the other hand, pastel colours work great for brands who want to be seen as welcoming and gentle.

 

2) Typography to match your brand identity’s personality.

Just like with choosing the correct colour, your choice of font should reflect what you and your brand stand for.

A minimum of two fonts and a maximum of four is usually best when creating a brand and using them consistently throughout all of your Social media images and material is crucial. Don’t mix and match depending on what you like that day. Once you have your font’s stick with them.  Notice the banner below that was created for Utter Creatives Facebook page? Here two fonts are used – Bebas and Raleway. These font are the only fonts EVER used in all marketing materials.

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3) Select the right imagery and filters.

Ensure you pick imagery that has a consistent theme. A great website for free images is pixabay.com it has great stock photography – and is a great option if you’re on a budget. If you’re taking your own photos, make sure you keep your theme consistent, too.

Something else to consider is your brand filters. If you decide to use filters over any images ensure to stick with the same ones/same styles.

4) Template design for Social Media.

Do you have a template for your social media posts? If not then you should consider designing one. Coming up with a style guide will help make sure all elements of your brand on Social media work in harmony. For example, you might want to add weekly tips or quotes, that you can share with your community. Below is an example of one we did recently for a client. TE-poster-example.png

 

Ready to get started with your Social media branding?

Just remember – images, colours, type and layouts are the main elements of design and will help your brand stand out across Social media platforms. Up to 90% of information sent to the brain is visual, hence why so many people respond well to well designed branding. The social media marketing race is on, and your brand identity visual voice is what will get you noticed.

Want more info? Contact us here – uttercreatives.co.uk or email us at hello@uttercreatives.co.uk