We’re on INSTAGRAM!

We’re on INSTAGRAM! What a great way to keep up with our latest projects. We’ll be sharing snippets of work, and general day to day design things that we love.

So keep your eyes pealed for all the brilliant creative wonders we will be posting over the coming months. And give us a follow… We will follow you back!

If your brand isn’t on Instagram yet – then why not?! Its a fantastic visual resource for a lot of businesses and a great way to show off your products or services to potential customers. Social media is so important in the world of business, with Instagram being one of the leading networks.

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Did you know that Facebook has plateaued but Instagram is currently growing faster than any other social network? As a business, it’s important to stay ahead of the game and adapt to changes in consumer trends. Furthermore over the last couple of years, visual marketing has become the most important part of digital marketing, and right now Instagram is without a doubt the best place for this to happen.

Need some advice on how to run an Instagram account (or social media in general). Then get in touch with the Team at Utter Creatives! We run a numbers of Social media campaigns for clients, and are always on the look out for businesses who need our help.

Give us a click here – instagram.com/uttercreativesltd/

 

 

 

Client Testimonial – SMARTprepay™

 

“We approached Dee at Utter Creatives after she was recommended to us by a mutual business contact.  We were getting ready to launch SMARTprepay™, a new national brand which is destined to be instantly recognisable, so we needed branding that would not only stand out, but something that could be delivered to a tight deadline. Dee took the time to really get to know us and our brand needs before going away and creating some options for us. We were blown away with what she came back with. The SMARTprepay™ logo is exactly what we were hoping for, and everyone who sees it comments on how great it is. The success of the branding project meant that we were happy for Utter Creatives to go ahead and design the SMARTprepay™ website and other materials, which we love.”

“I don’t know how many potential clients are out there that don’t know what they want until they see it (and therefore give extremely vague briefs) but I was very impressed with how calm and patient she was until we got to the final masterpiece”

William Wilson

Founder and Chief Executive Officer

SMARTprepay™

www.smart-prepay.co.uk

 

 

 

We now offer Graphic design retainers – a great way to ensure your design material is consistent!

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We are now offering graphic design retainers on 6 and 12 month contracts. These enable us to work on your design needs at a fixed monthly fee. The benefits of a graphic design retainer include:

Guaranteed amount of design work each month.

A discounted rate compared to normal design fees.

Simplified accounting by paying a set amount each or month for the duration of the retainer contract.

Establishes a long-term relationship with us, avoiding the need to continually interview and brief a new designer or design team for each project that comes up.

You business will save money compared to hiring your own in-house graphic designer.

Your brand and marketing material will be consistent across your print and digital marketing materials.

Our graphic design retainers are tailored to our individual clients needs. Some of the things we design include brand identities, business stationery, leaflets, postcards, advertising, posters and social media graphics.

For more information contact the team at Utter Creatives on 01524 572 529 0r via email at hello@uttercreatives.co.uk

 

The Graphic Design process – Why you should sketch your ideas!

Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?

Brainstorming and Sketching!

This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).

The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching  helps you explore and explain design concepts.  By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.FullSizeRender

Above is a sketch we recently did for a client.

Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.

Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.

Want more information about the design process? Contact uttercreatives.co.uk

Why research is vital in Graphic design

A lot of people think that graphic designers head straight to a computer when starting a new design. However this is not the case. To create a great design we must first have a great idea, but to get that idea there must be research and brainstorming first (and also a lot of doodling). Here is the first stage of a branding project that we did –

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As you can see its important to get as much information (visually) together before beginning designing. Ideas don’t come out of thin air (unless you are having a very lucky day), so getting research together helps you define key aspects for a graphic design project. You need information like – Who are the target market? Who are the competitors? What is the industry like as a whole? Research and development can sometimes be the most time consuming part of a project, however without this vital stage of the design process you would be left with not a lot of inspiration. By carrying out in depth research on for your project (whether its a branding project, print project, campaign or a digital design) you and your client will reap the rewards of the time spent on it.

 

 

Branding and Social Media

Social media is powering people in ways many have never imagined. Its now a critical tool for many businesses, not just for creating sales and attracting new customers, but also spreading brand awareness. Because of this it is vital that your branding is consistent and flows right through all your Social media platforms. Here are some top tips to help with branding in Social Media.

1) Ensure you have a consistent colour palette.

This goes without saying, if you look at the colours of any well known brand, you’ll see that they use the same colour scheme throughout everything they do. In their logo, in their text, their images, their Social media banners. When it comes to branding using the same colour scheme over and over again will help consumers become familiar with your brand identity.

Depending on how you want to be seen as a business, the colours you choose should reflect what your brand stands for. If you have a youthful brand, you might like to use bright colours. On the other hand, pastel colours work great for brands who want to be seen as welcoming and gentle.

 

2) Typography to match your brand identity’s personality.

Just like with choosing the correct colour, your choice of font should reflect what you and your brand stand for.

A minimum of two fonts and a maximum of four is usually best when creating a brand and using them consistently throughout all of your Social media images and material is crucial. Don’t mix and match depending on what you like that day. Once you have your font’s stick with them.  Notice the banner below that was created for Utter Creatives Facebook page? Here two fonts are used – Bebas and Raleway. These font are the only fonts EVER used in all marketing materials.

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3) Select the right imagery and filters.

Ensure you pick imagery that has a consistent theme. A great website for free images is pixabay.com it has great stock photography – and is a great option if you’re on a budget. If you’re taking your own photos, make sure you keep your theme consistent, too.

Something else to consider is your brand filters. If you decide to use filters over any images ensure to stick with the same ones/same styles.

4) Template design for Social Media.

Do you have a template for your social media posts? If not then you should consider designing one. Coming up with a style guide will help make sure all elements of your brand on Social media work in harmony. For example, you might want to add weekly tips or quotes, that you can share with your community. Below is an example of one we did recently for a client. TE-poster-example.png

 

Ready to get started with your Social media branding?

Just remember – images, colours, type and layouts are the main elements of design and will help your brand stand out across Social media platforms. Up to 90% of information sent to the brain is visual, hence why so many people respond well to well designed branding. The social media marketing race is on, and your brand identity visual voice is what will get you noticed.

Want more info? Contact us here – uttercreatives.co.uk or email us at hello@uttercreatives.co.uk