We now offer Graphic design retainers – a great way to ensure your design material is consistent!

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We are now offering graphic design retainers on 6 and 12 month contracts. These enable us to work on your design needs at a fixed monthly fee. The benefits of a graphic design retainer include:

Guaranteed amount of design work each month.

A discounted rate compared to normal design fees.

Simplified accounting by paying a set amount each or month for the duration of the retainer contract.

Establishes a long-term relationship with us, avoiding the need to continually interview and brief a new designer or design team for each project that comes up.

You business will save money compared to hiring your own in-house graphic designer.

Your brand and marketing material will be consistent across your print and digital marketing materials.

Our graphic design retainers are tailored to our individual clients needs. Some of the things we design include brand identities, business stationery, leaflets, postcards, advertising, posters and social media graphics.

For more information contact the team at Utter Creatives on 01524 572 529 0r via email at hello@uttercreatives.co.uk

 

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The Graphic Design process – Why you should sketch your ideas!

Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?

Brainstorming and Sketching!

This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).

The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching  helps you explore and explain design concepts.  By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.FullSizeRender

Above is a sketch we recently did for a client.

Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.

Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.

Want more information about the design process? Contact uttercreatives.co.uk

Why research is vital in Graphic design

A lot of people think that graphic designers head straight to a computer when starting a new design. However this is not the case. To create a great design we must first have a great idea, but to get that idea there must be research and brainstorming first (and also a lot of doodling). Here is the first stage of a branding project that we did –

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As you can see its important to get as much information (visually) together before beginning designing. Ideas don’t come out of thin air (unless you are having a very lucky day), so getting research together helps you define key aspects for a graphic design project. You need information like – Who are the target market? Who are the competitors? What is the industry like as a whole? Research and development can sometimes be the most time consuming part of a project, however without this vital stage of the design process you would be left with not a lot of inspiration. By carrying out in depth research on for your project (whether its a branding project, print project, campaign or a digital design) you and your client will reap the rewards of the time spent on it.

 

 

Branding and Social Media

Social media is powering people in ways many have never imagined. Its now a critical tool for many businesses, not just for creating sales and attracting new customers, but also spreading brand awareness. Because of this it is vital that your branding is consistent and flows right through all your Social media platforms. Here are some top tips to help with branding in Social Media.

1) Ensure you have a consistent colour palette.

This goes without saying, if you look at the colours of any well known brand, you’ll see that they use the same colour scheme throughout everything they do. In their logo, in their text, their images, their Social media banners. When it comes to branding using the same colour scheme over and over again will help consumers become familiar with your brand identity.

Depending on how you want to be seen as a business, the colours you choose should reflect what your brand stands for. If you have a youthful brand, you might like to use bright colours. On the other hand, pastel colours work great for brands who want to be seen as welcoming and gentle.

 

2) Typography to match your brand identity’s personality.

Just like with choosing the correct colour, your choice of font should reflect what you and your brand stand for.

A minimum of two fonts and a maximum of four is usually best when creating a brand and using them consistently throughout all of your Social media images and material is crucial. Don’t mix and match depending on what you like that day. Once you have your font’s stick with them.  Notice the banner below that was created for Utter Creatives Facebook page? Here two fonts are used – Bebas and Raleway. These font are the only fonts EVER used in all marketing materials.

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3) Select the right imagery and filters.

Ensure you pick imagery that has a consistent theme. A great website for free images is pixabay.com it has great stock photography – and is a great option if you’re on a budget. If you’re taking your own photos, make sure you keep your theme consistent, too.

Something else to consider is your brand filters. If you decide to use filters over any images ensure to stick with the same ones/same styles.

4) Template design for Social Media.

Do you have a template for your social media posts? If not then you should consider designing one. Coming up with a style guide will help make sure all elements of your brand on Social media work in harmony. For example, you might want to add weekly tips or quotes, that you can share with your community. Below is an example of one we did recently for a client. TE-poster-example.png

 

Ready to get started with your Social media branding?

Just remember – images, colours, type and layouts are the main elements of design and will help your brand stand out across Social media platforms. Up to 90% of information sent to the brain is visual, hence why so many people respond well to well designed branding. The social media marketing race is on, and your brand identity visual voice is what will get you noticed.

Want more info? Contact us here – uttercreatives.co.uk or email us at hello@uttercreatives.co.uk

Coffee House Branding by Utter Creatives

The new visual identification of ”The Lodge Coffee House” (which is based in Windermere) has used a number of different branding/design elements, such as illustration, print, and digital design. The Coffee House wanted to portray the feel of Vintage/Victorian, due to their Lake District location, but also due to the fact they are located within an old Victorian house, built in 1842. Furthermore they also offer ‘quintessential english afternoon teas. 

All of this was taken into consideration when designing the branding; from the font used, right through to the patterns, images and colours.

You can visit the website directly here.

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Why Social Media is important to your Business

Most business owners know how important social media is to their businesses. Social media management will enable your company to reach thousands of potential new customers online.When it comes to your social media, there’s no point in trying to re-inventing the wheel. Instead, look at what other businesses are doing that have helped them with their success when using social media platforms such as Facebook and Twitter. Many companies use an objective-orientated service, which ensures that every action you take brings you one step closer to your goals whilst achieving results online.

Social media if used correctly can give your business or brand great exposure whilst drawing in the type of audience you want to attract.  Furthermore, the benefits of social media means that getting to know your audience is now easier then ever. Whilst giving your business the opportunity to increase its visibility. In a nutshell your social media networks are just new channels for your brand’s voice and content.

Social media is also a great way to improve brand loyalty, whilst helping more opportunities to convert into leads and even sales. 

To ensure maximum return on investment, you need to invest time in social media relationships with your audience. The more time you invest, the more valuable these relationships become. For example; someone who may not be a sales lead right away, can often convert months later, as they get used to seeing your brand. So when they need a service that you provide you will be the first to spring to mind.

Want to lean more about how social media can help your business? Visit Utter Creatives Ltd