Category: Uncategorized

What are the best times to post on Facebook?

 

2000px-facebook-reversed-svgWhen it comes to social media marketing, timing is everything.  Your main goal with a Facebook business page is to send posts when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So when is the best time to post?

 

It all comes down to your audience and who you’re trying to target, your marketing goals, and your content. But while there is no perfect time to post, there are resources that can help you find the best times.

 

On Facebook, a post reaches 75% of its potential engagement in five hours.  However because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t always easy.

 

We have personally found that the best times to post on Facebook is between 12 p.m. and 1 p.m. Monday, Wednesday, Thursday, and Friday (people are on their dinner breaks) and after 5pm when they are at home. And on Saturday and Sunday between 12 p.m. and 1 p.m.

A report from Social Media management tool Hootsuite found that – there was much lower engagement on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m.

 

That being said, you should test and track results using engagement data gleaned from your own Facebook’s Page Insights. Use these times as a starting point, but always be testing and measuring results to find what works best for you and your business.

Why are Wireframes Important?

If you have not heard of  wireframes before, then in basic terms they are a very simply layout of a web page that includes no colour, no imagery and, in some cases, no text. They can be sketched out or done digitally, either way it is very important to create these skeletons for a future website design.

 
When a designer first starts a web design project, they will look at the list of features and content that needs to be included in the site. This helps the designer to create a visual hierarchy with those elements on the websites page. It also helps for clients because once they have viewed the wireframes they are able to tell which elements are more important than the others.

 
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Furthermore wireframes determine the layout with the user experience (UX) in mind. By leaving the creative design elements like the colour, imagery, and other details, until later on, you can focus on the layout and functionality of each element on the page to ensure the structure needed for the best user experience is created.

Utter Creatives Ltd

Client Testimonial – SMARTprepay™

 

“We approached Dee at Utter Creatives after she was recommended to us by a mutual business contact.  We were getting ready to launch SMARTprepay™, a new national brand which is destined to be instantly recognisable, so we needed branding that would not only stand out, but something that could be delivered to a tight deadline. Dee took the time to really get to know us and our brand needs before going away and creating some options for us. We were blown away with what she came back with. The SMARTprepay™ logo is exactly what we were hoping for, and everyone who sees it comments on how great it is. The success of the branding project meant that we were happy for Utter Creatives to go ahead and design the SMARTprepay™ website and other materials, which we love.”

“I don’t know how many potential clients are out there that don’t know what they want until they see it (and therefore give extremely vague briefs) but I was very impressed with how calm and patient she was until we got to the final masterpiece”

William Wilson

Founder and Chief Executive Officer

SMARTprepay™

www.smart-prepay.co.uk

 

 

 

We now offer Graphic design retainers – a great way to ensure your design material is consistent!

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We are now offering graphic design retainers on 6 and 12 month contracts. These enable us to work on your design needs at a fixed monthly fee. The benefits of a graphic design retainer include:

Guaranteed amount of design work each month.

A discounted rate compared to normal design fees.

Simplified accounting by paying a set amount each or month for the duration of the retainer contract.

Establishes a long-term relationship with us, avoiding the need to continually interview and brief a new designer or design team for each project that comes up.

You business will save money compared to hiring your own in-house graphic designer.

Your brand and marketing material will be consistent across your print and digital marketing materials.

Our graphic design retainers are tailored to our individual clients needs. Some of the things we design include brand identities, business stationery, leaflets, postcards, advertising, posters and social media graphics.

For more information contact the team at Utter Creatives on 01524 572 529 0r via email at hello@uttercreatives.co.uk

 

The Graphic Design process – Why you should sketch your ideas!

Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?

Brainstorming and Sketching!

This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).

The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching  helps you explore and explain design concepts.  By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.FullSizeRender

Above is a sketch we recently did for a client.

Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.

Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.

Want more information about the design process? Contact uttercreatives.co.uk