Print isn’t dead, but due to the age of digital, it’s changing… The reality is that the role of print has changed from competing with digital for budget advertising to instead a … Continue reading Is print dead?
When it comes to social media marketing, timing is everything. Your main goal with a Facebook business page is to send posts when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So when is the best time to post?
It all comes down to your audience and who you’re trying to target, your marketing goals, and your content. But while there is no perfect time to post, there are resources that can help you find the best times.
On Facebook, a post reaches 75% of its potential engagement in five hours. However because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t always easy.
We have personally found that the best times to post on Facebook is between 12 p.m. and 1 p.m. Monday, Wednesday, Thursday, and Friday (people are on their dinner breaks) and after 5pm when they are at home. And on Saturday and Sunday between 12 p.m. and 1 p.m.
A report from Social Media management tool Hootsuite found that – there was much lower engagement on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m.
That being said, you should test and track results using engagement data gleaned from your own Facebook’s Page Insights. Use these times as a starting point, but always be testing and measuring results to find what works best for you and your business.
If you have not heard of wireframes before, then in basic terms they are a very simply layout of a web page that includes no colour, no imagery and, in some cases, no text. They can be sketched out or done digitally, either way it is very important to create these skeletons for a future website design.
When a designer first starts a web design project, they will look at the list of features and content that needs to be included in the site. This helps the designer to create a visual hierarchy with those elements on the websites page. It also helps for clients because once they have viewed the wireframes they are able to tell which elements are more important than the others.
Furthermore wireframes determine the layout with the user experience (UX) in mind. By leaving the creative design elements like the colour, imagery, and other details, until later on, you can focus on the layout and functionality of each element on the page to ensure the structure needed for the best user experience is created.
“We approached Dee at Utter Creatives after she was recommended to us by a mutual business contact. We were getting ready to launch SMARTprepay™, a new national brand which is destined to be instantly recognisable, so we needed branding that would not only stand out, but something that could be delivered to a tight deadline. Dee took the time to really get to know us and our brand needs before going away and creating some options for us. We were blown away with what she came back with. The SMARTprepay™ logo is exactly what we were hoping for, and everyone who sees it comments on how great it is. The success of the branding project meant that we were happy for Utter Creatives to go ahead and design the SMARTprepay™ website and other materials, which we love.”
“I don’t know how many potential clients are out there that don’t know what they want until they see it (and therefore give extremely vague briefs) but I was very impressed with how calm and patient she was until we got to the final masterpiece”
Founder and Chief Executive Officer
We are now offering graphic design retainers on 6 and 12 month contracts. These enable us to work on your design needs at a fixed monthly fee. The benefits of a graphic design retainer include:
Guaranteed amount of design work each month.
A discounted rate compared to normal design fees.
Simplified accounting by paying a set amount each or month for the duration of the retainer contract.
Establishes a long-term relationship with us, avoiding the need to continually interview and brief a new designer or design team for each project that comes up.
You business will save money compared to hiring your own in-house graphic designer.
Your brand and marketing material will be consistent across your print and digital marketing materials.
Our graphic design retainers are tailored to our individual clients needs. Some of the things we design include brand identities, business stationery, leaflets, postcards, advertising, posters and social media graphics.
For more information contact the team at Utter Creatives on 01524 572 529 0r via email at firstname.lastname@example.org
Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?
Brainstorming and Sketching!
This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).
The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching helps you explore and explain design concepts. By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.
Above is a sketch we recently did for a client.
Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.
Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.
Want more information about the design process? Contact uttercreatives.co.uk
What should you pay for a logo? How long it a piece of string?
When it comes to your branding, your logo is the face of your brand and helps to form the perceptions that people will have about you and your business. If you are a start up with not much spare cash you may be tempted to spend as little as possible, however this is a mistake, as your logo is the symbol that jumpstarts your brand’s recognition and you need it to be able to stand the test of time.Often when a business is just starting out, they ignore the need to invest in the creation of a good logo design. It may seem easier and cheaper, to cut and paste some clipart together, or use a cheap site like fivver, just so that they can get the ball rolling. However this could cost them later down the line, once revenue has picked up and the business is experiencing growth, businesses will almost always decide to invest in a better logo, but it is sometimes too late by then.
A good example of strong logos is brands like Apple, Nike or FedEx, although they may have tweaked their logo over time, it is always the same as when they first started (well besides Apples, see above). Because of this, they are able to continue to reinforce their brand’s recognition and following. Anywhere you go, if you see an apple with a bite mark, you know who it is, even if you only glanced at it, regardless of the colour or style of the symbol.
Furthermore, when a business starts out there is a need to stand out from their competitors, especially when doing so means attracting a larger slice of the target market. A great logo and brand design helps to project your business in a way that differentiates you from your competitors. The artwork drives memorability and recall. The logo design needs to target your audience whilst being not only functional but attractive, and professional as well. To obtain this you need excellent graphic design to forge that kind of connection between your target audience and your business. If you are paying peanuts for a logo design then you will not get this kind of quality and in the long run could end up paying more to correct the bad design mistakes.
So when it comes to spending money on a logo design, although there is not a ball park figure that you should stick too, you should ensure that you don’t choose the cheapest option either. Find a designer whose style you like and invest in a good quality design, as a logo is one of the most important investments that you can make for your business.