Category: branding

Utter Creatives sponsors Unique Kidz & Co

In 2009, Denise Armer and Jane Halpin faced the same issue: both were mothers of a child with a disability, left unable to find suitable day-care. Thus, they decided to take matters into their own hands – by founding Unique Kidz and Co. Since then, the small project has grown into a reputable charity, today offering childcare, holiday-clubs, weekend trips and many other activities to over 130 children with unique abilities.

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Now, Utter Creatives is supporting these efforts as a corporate sponsor, helping Unique Kidz and Co with their branding and design work. For Dee Darcy, director of Utter Creatives, the work of the charity was close to her heart: Dee’s nephew, whom was diagnosed with autism, attended some of the support groups in their early days. Learning first hand about how much the charity helped him and other children, how it allowed them to partake in everyday social activities, that had previously been unimaginable, is what convinced her get involved:
“Seeing the impact, Unique Kidz and Co. has had on my nephew and other children, I knew that I wanted to help – and luckily, my experience with design and branding were a perfect match for the needs of Unique Kidz and Co.”

Marketing and branding are often an overlooked area within the charitable sector due to the costs involved, especially on a local level. When reaching out to their audience, it is essential to outline mission, values and professionalism of the work. Whether measured by public recognition or access rates, there is a host of advantages if charities have help with their brand image. In this spirit, Utter Creatives is aiming to improve the general overall look of Unique Kidz and Co. By modernising the existing graphics, yet keeping their playful, colourful and youthful appeal, the hope is to represent the charities caring, professional and lively sides in every element of the visual communication. This way, Utter Creatives hopes to have a real impact on the charity and its beneficiaries.

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Why Businesses need Branding

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When people think of branding, the words ‘logo’ and ‘design’ often spring to mind, however, this is a major misconception. Undoubtedly, a company’s logo and design plays a vital part in the branding of a business, but the potential of branding is far from limited to these two words.

 
Branding allows a company to stand out from the crowd, which is an obvious advantage for a start up business. In 2015, over 600,000 start up businesses were registered as new companies, and as the number gets higher and higher, the competition to stand out grows. However, with the assistance from a professional designer, branding can allow your business to catch the eye of your target audience, make a modern image related to you and, distinguish you as a company which not only cares about its appearance but about its customers too.

 
Using the right colour scheme, typeface, stationary and detailing plays an important role in branding. When branding is coordinated and clear, it gives the message that your business is organised and reliable. You want your brand to be recognisable, and so keeping things simplistic is key. The importance of coordination in your brand is essential when it comes to giving out a memorable impression of your business, so ensure that you keep to a certain theme without being narrow minded – it’s just as crucial to be consistent as it is to be current.

 
Branding tells a story about your business, which in return reflects the personality and values of your company. This is necessary if you want to establish a relationship with your customers. If they can understand your business from the branding you use, customers are more likely to trust, rely and choose you over your competitors.