In 2009, Denise Armer and Jane Halpin faced the same issue: both were mothers of a child with a disability, left unable to find suitable day-care. Thus, they decided to take matters into their own hands – by founding Unique Kidz and Co. Since then, the small project has grown into a reputable charity, today offering childcare, holiday-clubs, weekend trips and many other activities to over 130 children with unique abilities.
Now, Utter Creatives is supporting these efforts as a corporate sponsor, helping Unique Kidz and Co with their branding and design work. For Dee Darcy, director of Utter Creatives, the work of the charity was close to her heart: Dee’s nephew, whom was diagnosed with autism, attended some of the support groups in their early days. Learning first hand about how much the charity helped him and other children, how it allowed them to partake in everyday social activities, that had previously been unimaginable, is what convinced her get involved:
“Seeing the impact, Unique Kidz and Co. has had on my nephew and other children, I knew that I wanted to help – and luckily, my experience with design and branding were a perfect match for the needs of Unique Kidz and Co.”
Marketing and branding are often an overlooked area within the charitable sector due to the costs involved, especially on a local level. When reaching out to their audience, it is essential to outline mission, values and professionalism of the work. Whether measured by public recognition or access rates, there is a host of advantages if charities have help with their brand image. In this spirit, Utter Creatives is aiming to improve the general overall look of Unique Kidz and Co. By modernising the existing graphics, yet keeping their playful, colourful and youthful appeal, the hope is to represent the charities caring, professional and lively sides in every element of the visual communication. This way, Utter Creatives hopes to have a real impact on the charity and its beneficiaries.