When it comes to social media marketing, timing is everything. Your main goal with a Facebook business page is to send posts when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So when is the best time to post?
It all comes down to your audience and who you’re trying to target, your marketing goals, and your content. But while there is no perfect time to post, there are resources that can help you find the best times.
On Facebook, a post reaches 75% of its potential engagement in five hours. However because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t always easy.
We have personally found that the best times to post on Facebook is between 12 p.m. and 1 p.m. Monday, Wednesday, Thursday, and Friday (people are on their dinner breaks) and after 5pm when they are at home. And on Saturday and Sunday between 12 p.m. and 1 p.m.
A report from Social Media management tool Hootsuite found that – there was much lower engagement on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m.
That being said, you should test and track results using engagement data gleaned from your own Facebook’s Page Insights. Use these times as a starting point, but always be testing and measuring results to find what works best for you and your business.