When people think of branding, the words ‘logo’ and ‘design’ often spring to mind, however, this is a major misconception. Undoubtedly, a company’s logo and design plays a vital part in the branding of a business, but the potential of branding is far from limited to these two words.
Branding allows a company to stand out from the crowd, which is an obvious advantage for a start up business. In 2015, over 600,000 start up businesses were registered as new companies, and as the number gets higher and higher, the competition to stand out grows. However, with the assistance from a professional designer, branding can allow your business to catch the eye of your target audience, make a modern image related to you and, distinguish you as a company which not only cares about its appearance but about its customers too.
Using the right colour scheme, typeface, stationary and detailing plays an important role in branding. When branding is coordinated and clear, it gives the message that your business is organised and reliable. You want your brand to be recognisable, and so keeping things simplistic is key. The importance of coordination in your brand is essential when it comes to giving out a memorable impression of your business, so ensure that you keep to a certain theme without being narrow minded – it’s just as crucial to be consistent as it is to be current.
Branding tells a story about your business, which in return reflects the personality and values of your company. This is necessary if you want to establish a relationship with your customers. If they can understand your business from the branding you use, customers are more likely to trust, rely and choose you over your competitors.