Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?
Brainstorming and Sketching!
This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).
The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching helps you explore and explain design concepts. By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.
Above is a sketch we recently did for a client.
Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.
Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.
Want more information about the design process? Contact uttercreatives.co.uk