“We approached Dee at Utter Creatives after she was recommended to us by a mutual business contact.  We were getting ready to launch SMARTprepay™, a new national brand which is destined to be instantly recognisable, so we needed branding that would not only stand out, but something that could be delivered to a tight deadline. Dee took the time to really get to know us and our brand needs before going away and creating some options for us. We were blown away with what she came back with. The SMARTprepay™ logo is exactly what we were hoping for, and everyone who sees it comments on how great it is. The success of the branding project meant that we were happy for Utter Creatives to go ahead and design the SMARTprepay™ website and other materials, which we love.”

“I don’t know how many potential clients are out there that don’t know what they want until they see it (and therefore give extremely vague briefs) but I was very impressed with how calm and patient she was until we got to the final masterpiece”

William Wilson

Founder and Chief Executive Officer

SMARTprepay™

www.smart-prepay.co.uk

We are now offering graphic design retainers on 6 and 12 month contracts. These enable us to work on your design needs at a fixed monthly fee. The benefits of a graphic design retainer include:

Guaranteed amount of design work each month.

A discounted rate compared to normal design fees.

Simplified accounting by paying a set amount each or month for the duration of the retainer contract.

Establishes a long-term relationship with us, avoiding the need to continually interview and brief a new designer or design team for each project that comes up.

You business will save money compared to hiring your own in-house graphic designer.

Your brand and marketing material will be consistent across your print and digital marketing materials.

Our graphic design retainers are tailored to our individual clients needs. Some of the things we design include brand identities, business stationery, leaflets, postcards, advertising, posters and social media graphics.

For more information contact the team at Utter Creatives on 01524 572 529 0r via email at hello@uttercreatives.co.uk

Research is where any design project begins, but once that is out the way what do you do next to come up with great ideas for a graphic design project?

Brainstorming and Sketching!

This is a vital part of the design process so that you can envision what you are designing. Sketching helps you create a number of ideas quickly before you enter into them in a graphics editor (such as the Adobe suite).

The great thing about sketching your ideas out first is that you are not required to be an artist to do so. Sketching  helps you explore and explain design concepts.  By keeping your sketches quick and rough you can worry less on design aesthetics at this point and focus more on ideas and creation.

Above is a sketch we recently did for a client.

Furthermore by sketching your ideas out first, it helps narrow the focus to two or three ideas whilst creating more sketches or taking those to the computer.

Some of the best ideas start with a sketch, and by playing around you can often create things that you wouldn’t normal be able to do so by going straight to adobe illustrator. Sketching in graphic design is a powerful process as it helps discover the best ideas and solutions to a clients brief.

Want more information about the design process? Contact uttercreatives.co.uk