Why research is vital in Graphic design

A lot of people think that graphic designers head straight to a computer when starting a new design. However this is not the case. To create a great design we must first have a great idea, but to get that idea there must be research and brainstorming first (and also a lot of doodling). Here is the first stage of a branding project that we did –

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As you can see its important to get as much information (visually) together before beginning designing. Ideas don’t come out of thin air (unless you are having a very lucky day), so getting research together helps you define key aspects for a graphic design project. You need information like – Who are the target market? Who are the competitors? What is the industry like as a whole? Research and development can sometimes be the most time consuming part of a project, however without this vital stage of the design process you would be left with not a lot of inspiration. By carrying out in depth research on for your project (whether its a branding project, print project, campaign or a digital design) you and your client will reap the rewards of the time spent on it.

 

 

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One thought on “Why research is vital in Graphic design

  1. I grapple with this. I come up with so many ideas that are amazing out of thin air, but, when applying them to a situation, they can work or not work. Creativity can obviously, as you are stating, be born out of research and thought, which is also something I do, when you have things to back it up, that’s when it becomes more concrete, plausible. Yet still, the ones I love the best are those unrestricted, unlimited….at least at first…

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