Month: March 2016

Why research is vital in Graphic design

A lot of people think that graphic designers head straight to a computer when starting a new design. However this is not the case. To create a great design we must first have a great idea, but to get that idea there must be research and brainstorming first (and also a lot of doodling). Here is the first stage of a branding project that we did –

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As you can see its important to get as much information (visually) together before beginning designing. Ideas don’t come out of thin air (unless you are having a very lucky day), so getting research together helps you define key aspects for a graphic design project. You need information like – Who are the target market? Who are the competitors? What is the industry like as a whole? Research and development can sometimes be the most time consuming part of a project, however without this vital stage of the design process you would be left with not a lot of inspiration. By carrying out in depth research on for your project (whether its a branding project, print project, campaign or a digital design) you and your client will reap the rewards of the time spent on it.

 

 

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Branding and Social Media

Social media is powering people in ways many have never imagined. Its now a critical tool for many businesses, not just for creating sales and attracting new customers, but also spreading brand awareness. Because of this it is vital that your branding is consistent and flows right through all your Social media platforms. Here are some top tips to help with branding in Social Media.

1) Ensure you have a consistent colour palette.

This goes without saying, if you look at the colours of any well known brand, you’ll see that they use the same colour scheme throughout everything they do. In their logo, in their text, their images, their Social media banners. When it comes to branding using the same colour scheme over and over again will help consumers become familiar with your brand identity.

Depending on how you want to be seen as a business, the colours you choose should reflect what your brand stands for. If you have a youthful brand, you might like to use bright colours. On the other hand, pastel colours work great for brands who want to be seen as welcoming and gentle.

 

2) Typography to match your brand identity’s personality.

Just like with choosing the correct colour, your choice of font should reflect what you and your brand stand for.

A minimum of two fonts and a maximum of four is usually best when creating a brand and using them consistently throughout all of your Social media images and material is crucial. Don’t mix and match depending on what you like that day. Once you have your font’s stick with them.  Notice the banner below that was created for Utter Creatives Facebook page? Here two fonts are used – Bebas and Raleway. These font are the only fonts EVER used in all marketing materials.

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3) Select the right imagery and filters.

Ensure you pick imagery that has a consistent theme. A great website for free images is pixabay.com it has great stock photography – and is a great option if you’re on a budget. If you’re taking your own photos, make sure you keep your theme consistent, too.

Something else to consider is your brand filters. If you decide to use filters over any images ensure to stick with the same ones/same styles.

4) Template design for Social Media.

Do you have a template for your social media posts? If not then you should consider designing one. Coming up with a style guide will help make sure all elements of your brand on Social media work in harmony. For example, you might want to add weekly tips or quotes, that you can share with your community. Below is an example of one we did recently for a client. TE-poster-example.png

 

Ready to get started with your Social media branding?

Just remember – images, colours, type and layouts are the main elements of design and will help your brand stand out across Social media platforms. Up to 90% of information sent to the brain is visual, hence why so many people respond well to well designed branding. The social media marketing race is on, and your brand identity visual voice is what will get you noticed.

Want more info? Contact us here – uttercreatives.co.uk or email us at hello@uttercreatives.co.uk