Month: January 2016

Why Social Media is important to your Business

Most business owners know how important social media is to their businesses. Social media management will enable your company to reach thousands of potential new customers online.When it comes to your social media, there’s no point in trying to re-inventing the wheel. Instead, look at what other businesses are doing that have helped them with their success when using social media platforms such as Facebook and Twitter. Many companies use an objective-orientated service, which ensures that every action you take brings you one step closer to your goals whilst achieving results online.

Social media if used correctly can give your business or brand great exposure whilst drawing in the type of audience you want to attract.  Furthermore, the benefits of social media means that getting to know your audience is now easier then ever. Whilst giving your business the opportunity to increase its visibility. In a nutshell your social media networks are just new channels for your brand’s voice and content.

Social media is also a great way to improve brand loyalty, whilst helping more opportunities to convert into leads and even sales. 

To ensure maximum return on investment, you need to invest time in social media relationships with your audience. The more time you invest, the more valuable these relationships become. For example; someone who may not be a sales lead right away, can often convert months later, as they get used to seeing your brand. So when they need a service that you provide you will be the first to spring to mind.

Want to lean more about how social media can help your business? Visit Utter Creatives Ltd

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BEING A DESIGNER & THE CREATIVE PROCESS

Having a creative job has its ups and downs and like with any job some days being a designer is stressful, however the fun of getting to design far outweighs any negatives. So much so that I wanted to write my next article about it and why I love the creative process. This will also give any clients a good understanding of what happens before we present our designs/ideas.

The creative process for me is a series of steps that is repeated every time I am about to create something new for a client – or as a personal project. And it always starts with research!

Research

This obviously starts at the initial client meeting. Here I ask questions like – What kind of message/client/brand/product is this and what are you trying to communicate? Who is the target audience? Are they interested, or is it a “hard sell”? What are we trying to tell the audience? Is there a clear message? Who are the competitors?

The next step in the research process is to look for inspiration – what relates to the design style that the client wants. Does it make sense? By the end of the research stage I hope to have notes, images, thoughts in my head or even combination of these. This is the part of the process that’s crucial, without research you are setting yourself up for failure.

Brainstorming

The next stage is brainstorming ideas. Sketching them out and seeing if they work as designs, do they have potential for development? The more ideas you come up with the better the project will be. Never go with your first idea you might come back to it at a later stage, but you also might miss a gem if you stop before you have even started. There should be as much variation as possible between different possible solutions to allow for future refinement of ideas.

Development

Once I have a few ideas I then develop them to make them better, there is always things you can do to a idea/design to make it better. Also by leaving each piece just slightly unfinished, I can ensure that the development of the design will continue once I have presented the design to a client and beyond these initial comps.

Refinement

Refining my ideas always happens after the client has been presented with the initial design. Here I take what my client likes and refine until we have the finished piece of work.

As you can see there is a lot more to the design process than most people think. However it doesn’t just stop there either. I often find myself switching between each stage, so when I am in the development stage I could also still be researching. This is what I love about the design process, you never really know where your ideas will take you.

WRITTEN BY DEE HINKSMAN – UTTER CREATIVES CREATIVE DIRECTOR

Why Design is Important in Business

When you are a business owner, there are many things to think about that could be a cause of concerns. So much so that you might be tempted to ignore the need for graphic design services. However, graphic design (that is well done) is an important factor when establishing and maintaining a successful business. Below is 4 reasons why.

Brand Recognition

Your Businesses brand identity starts with a great logo but also expands to other aspect of your company. The logo design needs to target your audience whilst being not only functional but attractive, and professional as well. To obtain this you need excellent graphic design to forge that kind of connection between your target audience and your business.

Your Business will look Professional

When it comes to wowing potential clients you want your businesses to make a great first impression. Your branding only has a fraction of a second to make a great first impression. If your graphic design looks cheap this will cast an unfavourable light on your business, whilst giving the impression that your company cannot afford a professional designer.

Cost

To put it simply bad graphic design can and will be very expensive in the long run. By using cheap design, you could end up with a poor quality product that is not ready for print or for the Internet. This will result in you ending up spending even more money on a new design. The amount of clients that come to me after using cheap designers to put things right is ridiculously high. Your best bet – just use a professional designer from the start, you’ll save a lot of money in the long run.

Communication

Graphic design extends beyond your logo and website. Graphic design produces a visual aid that will help you communicate your ideas, this is otherwise known as visual communication – an image which transmit ideas that cannot be expressed with words alone.

If you have questions or need help with your graphic design drop me an email athello@uttercreatives.co.uk or visit my website here.

Cheap Branding and your Business

Why a cheap logo designer could have a negative investment on your business.When it comes to designing your brand, it is crucial that you invest the right amount of time and effort into finding a high quality designer.

Logo designers charge depending on the time they spend on your brand identity. Many cheap UK logo designers who offer this service at a low cost might not spend the required time for research and development. Furthermore, they may not spend further time for revisions until you are satisfied.

This could ultimately, leave you with a sub-standard logo that may have used royalty-free clipart imagery that may only last you for a year or so.

The bottom line is that no matter how little or how high you spend on your logo design, you ultimately get what you pay for. I design logos for businesses for if you need help please get in touch.

 

If you have questions or need help with your graphic design drop me an email at hello@uttercreatives.co.uk or visit our site uttercreatives.co.uk