Summer is just around the corner and, here at Utter Creatives, we’re feeling bright, breezy and optimistic about warm sunshine and all the other fantastic things that lie ahead for the rest of the year. And that’s because, we’re only just over three months into 2018, but what an absolutely amazing year it’s been already!
Success is in the air, not just with the real creative buzz that’s been happening in our design agency but for our clients, old and new, as well. We’ve started working with some new clients who needed a new brand to support a new business strategy. Whether your business is starting out as a new venture, or whether you have an established business that has developed or changed direction, your brand and visual identity are of crucial importance. First impressions of your brand can either quickly create strong impact of a modern, professional, energetic, dynamic, successful organisation or indelible feelings of an outdated or amateur business. Don’t forget brand tell a story – your story – so make sure you do everything you can, and work with the right people, to make it a good one!
So, it’s not just about the look, it’s about the feel too. The language you use, your style of talking and what you say about yourself all influence the way that your customers talk about you. Finding the right tone is essential for successfully expressing an organisation’s identity. That’s why we’ve been asked to work on some branding and editorial projects for our clients, and we can’t wait to show these off to you over the coming weeks. So watch, or should I say listen, to this space…
From one off projects for new clients to working on larger ongoing projects for our established clients, we’re working together on some ‘grand designs’.
And talking of grand designs, our growing success has led us to take up a new office in a beautiful Grade II listed building in the cultural heart of Lancaster. With its striking Doric columns, it is one of the oldest and most beautiful buildings in the city centre. And that’s another reason we’re feeling absolutely grand!