Utter Creatives sponsors Unique Kidz & Co

In 2009, Denise Armer and Jane Halpin faced the same issue: both were mothers of a child with a disability, left unable to find suitable day-care. Thus, they decided to take matters into their own hands – by founding Unique Kidz and Co. Since then, the small project has grown into a reputable charity, today offering childcare, holiday-clubs, weekend trips and many other activities to over 130 children with unique abilities.

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Now, Utter Creatives is supporting these efforts as a corporate sponsor, helping Unique Kidz and Co with their branding and design work. For Dee Darcy, director of Utter Creatives, the work of the charity was close to her heart: Dee’s nephew, whom was diagnosed with autism, attended some of the support groups in their early days. Learning first hand about how much the charity helped him and other children, how it allowed them to partake in everyday social activities, that had previously been unimaginable, is what convinced her get involved:
“Seeing the impact, Unique Kidz and Co. has had on my nephew and other children, I knew that I wanted to help – and luckily, my experience with design and branding were a perfect match for the needs of Unique Kidz and Co.”

Marketing and branding are often an overlooked area within the charitable sector due to the costs involved, especially on a local level. When reaching out to their audience, it is essential to outline mission, values and professionalism of the work. Whether measured by public recognition or access rates, there is a host of advantages if charities have help with their brand image. In this spirit, Utter Creatives is aiming to improve the general overall look of Unique Kidz and Co. By modernising the existing graphics, yet keeping their playful, colourful and youthful appeal, the hope is to represent the charities caring, professional and lively sides in every element of the visual communication. This way, Utter Creatives hopes to have a real impact on the charity and its beneficiaries.

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What are the best times to post on Facebook?

 

2000px-facebook-reversed-svgWhen it comes to social media marketing, timing is everything.  Your main goal with a Facebook business page is to send posts when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers. So when is the best time to post?

 

It all comes down to your audience and who you’re trying to target, your marketing goals, and your content. But while there is no perfect time to post, there are resources that can help you find the best times.

 

On Facebook, a post reaches 75% of its potential engagement in five hours.  However because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t always easy.

 

We have personally found that the best times to post on Facebook is between 12 p.m. and 1 p.m. Monday, Wednesday, Thursday, and Friday (people are on their dinner breaks) and after 5pm when they are at home. And on Saturday and Sunday between 12 p.m. and 1 p.m.

A report from Social Media management tool Hootsuite found that – there was much lower engagement on the weekend, but there is a spike in click-throughs on posts published between 12 p.m. and 1 p.m.

 

That being said, you should test and track results using engagement data gleaned from your own Facebook’s Page Insights. Use these times as a starting point, but always be testing and measuring results to find what works best for you and your business.

Why Businesses need Branding

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When people think of branding, the words ‘logo’ and ‘design’ often spring to mind, however, this is a major misconception. Undoubtedly, a company’s logo and design plays a vital part in the branding of a business, but the potential of branding is far from limited to these two words.

 
Branding allows a company to stand out from the crowd, which is an obvious advantage for a start up business. In 2015, over 600,000 start up businesses were registered as new companies, and as the number gets higher and higher, the competition to stand out grows. However, with the assistance from a professional designer, branding can allow your business to catch the eye of your target audience, make a modern image related to you and, distinguish you as a company which not only cares about its appearance but about its customers too.

 
Using the right colour scheme, typeface, stationary and detailing plays an important role in branding. When branding is coordinated and clear, it gives the message that your business is organised and reliable. You want your brand to be recognisable, and so keeping things simplistic is key. The importance of coordination in your brand is essential when it comes to giving out a memorable impression of your business, so ensure that you keep to a certain theme without being narrow minded – it’s just as crucial to be consistent as it is to be current.

 
Branding tells a story about your business, which in return reflects the personality and values of your company. This is necessary if you want to establish a relationship with your customers. If they can understand your business from the branding you use, customers are more likely to trust, rely and choose you over your competitors.

Why are Wireframes Important?

If you have not heard of  wireframes before, then in basic terms they are a very simply layout of a web page that includes no colour, no imagery and, in some cases, no text. They can be sketched out or done digitally, either way it is very important to create these skeletons for a future website design.

 
When a designer first starts a web design project, they will look at the list of features and content that needs to be included in the site. This helps the designer to create a visual hierarchy with those elements on the websites page. It also helps for clients because once they have viewed the wireframes they are able to tell which elements are more important than the others.

 
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Furthermore wireframes determine the layout with the user experience (UX) in mind. By leaving the creative design elements like the colour, imagery, and other details, until later on, you can focus on the layout and functionality of each element on the page to ensure the structure needed for the best user experience is created.

Utter Creatives Ltd

We’re on INSTAGRAM!

We’re on INSTAGRAM! What a great way to keep up with our latest projects. We’ll be sharing snippets of work, and general day to day design things that we love.

So keep your eyes pealed for all the brilliant creative wonders we will be posting over the coming months. And give us a follow… We will follow you back!

If your brand isn’t on Instagram yet – then why not?! Its a fantastic visual resource for a lot of businesses and a great way to show off your products or services to potential customers. Social media is so important in the world of business, with Instagram being one of the leading networks.

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Did you know that Facebook has plateaued but Instagram is currently growing faster than any other social network? As a business, it’s important to stay ahead of the game and adapt to changes in consumer trends. Furthermore over the last couple of years, visual marketing has become the most important part of digital marketing, and right now Instagram is without a doubt the best place for this to happen.

Need some advice on how to run an Instagram account (or social media in general). Then get in touch with the Team at Utter Creatives! We run a numbers of Social media campaigns for clients, and are always on the look out for businesses who need our help.

Give us a click here – instagram.com/uttercreativesltd/

 

 

 

Client Testimonial – SMARTprepay™

 

“We approached Dee at Utter Creatives after she was recommended to us by a mutual business contact.  We were getting ready to launch SMARTprepay™, a new national brand which is destined to be instantly recognisable, so we needed branding that would not only stand out, but something that could be delivered to a tight deadline. Dee took the time to really get to know us and our brand needs before going away and creating some options for us. We were blown away with what she came back with. The SMARTprepay™ logo is exactly what we were hoping for, and everyone who sees it comments on how great it is. The success of the branding project meant that we were happy for Utter Creatives to go ahead and design the SMARTprepay™ website and other materials, which we love.”

“I don’t know how many potential clients are out there that don’t know what they want until they see it (and therefore give extremely vague briefs) but I was very impressed with how calm and patient she was until we got to the final masterpiece”

William Wilson

Founder and Chief Executive Officer

SMARTprepay™

www.smart-prepay.co.uk